In My Personal Space.
An Awkward Interview Format
The LADBible Group, Wrigley's Extra
The result of a one day Art Direction role at The LADBible Group working with Wrigley's Extra chewing gum to create a new viral interview format to appeal to a younger generation. After exhausting all research options into popular culture and potentially awkward hosts for the campaign, they settled on my idea entitled 'In my personal space'. Here are a few of the interviews so far.
