Global Coalition.
Supporting the fight against Daesh
Global Influence
All animations and social posts were storyboarded, animated, edited and sound designed by myself.
The Global Coalition against Daesh was formed in September 2014 and is unique in its membership, scope and commitment. Together, the Global Coalition is committed to degrading and ultimately defeating Daesh.
I worked closely with The Foreign and Commonwealth Office to conceptualise and create counter-Daesh propaganda using a confidential range of statistics and stories they provided. Resulting in an ongoing viral campaign comprising of short animated stories, shareable graphics and powerful films. We then translated the content into French and Arabic and pushed it out onto social media platforms with the aim of dissuading young radicals by engaging in a new narrative.
Part of my responsibilities included attending the largest-ever Communications Working Group meeting to discuss global Counter Daesh communication efforts. A private think-tank and workshop held for highly regarded representatives of the Coalition countries tasked with degrading the Daesh brand.
Taking place within the prestigious halls of the FCO headquarters of Westminster – this unique event challenged me to conceptualise a series of counter-Daesh campaigns briefed personally by the 68 member state representatives. Each groups idea was then designed up – on the big screen – within the hour.