An entry for the D&AD Fur For Animals brief. My concept is to dissuade the easily influenced from buying or wearing fur. By targeting ‘pro-fur’ celebrities – and harnessing the power of the online mob – I will undermine the attraction of fur with a hilarious viral campaign. Users enter their details and a personalised message, and in return can plant a hair on the celebrities’ faces. The end result is a shareable, languageless social media campaign highlighting that fur is for animals, and not the famous.
My entry video explaining the mechanics of my idea.
The presentation deck that accompanied my campaign idea and video.